Search Results - social media management

corporate social responsibility

Why Should Your Business Care About Social Responsibility?

The times, they are a-changin’. So is the way we do business and the way companies present themselves to their customers. Ten years ago, only a handful of Fortune 500 companies issued sustainability reports. Now, a large number of businesses — large and small — have integrated corporate social responsibility as part of their daily business routines. Today, more consumers than ever are demanding that companies change their practices, become more transparent and communicative and take a more hands-on approach [...]

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning [...]

Social Media Marketing Services

There’s no question that businesses of all size need to have a comprehensive, up-to-date Social Media strategy. If you don’t have one yet, or you have neglected to keep up on your social media initiatives, you may be in jeopardy of losing a large number of potential and existing customers to your social-friendly competition. Social media networks today are most people’s primary source of news, opinions, socializing, entertainment and other information. More importantly, it’s become one of the most powerful ways [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

We need to go niche to avoid a content marketing crisis

Content marketing is at a real tipping point, and agencies need to get a grip before the industry implodes. Ever since the first Google Panda and Penguin updates at the turn of the decade – designed to penalise low-quality content and links by suppressing the offending sites within organic search results – many of us have been guilty of pushing the mantra ‘content is king’, wooing clients with promises of improved SEO and increased conversions if they invest in [...]

Google Removes Public Submit URL to Google Tool

Google has removed the public version of their submit URL tool.  This tool allowed anyone to submit a URL to Google, as it wasn’t restricted to site owners only, We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly. — Google Webmasters (@googlewmc) July 25, 2018 Why was this done?  While there were some site owners who used it to submit URLs who were unaware of [...]

digital marketing strategy

Six Steps To Achieve Digital Marketing Excellence

When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to reach digital marketing excellence. As an agency, we don’t just think about our customers — we have to think about our customers’ customers. Achieving digital marketing excellence means being able to reach the right audience, creating content to be more [...]

What is Digital Marketing?

To understand the importance of digital marketing to the future of marketing in any business, it is helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email… It involves managing and harnessing these “5Ds of Digital“. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways: 1. Digital [...]

digital marketing

3 of the Top Opportunities and Challenges for Digital Marketing in 2018

Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2018. But, in your rush to jump onto the latest trend bandwagon, don’t overlook the importance of battle-tested strategies, like local listing optimization, or online reputation management. Recently, I sat down with Peter Handy, CEO of Dallas-based digital marketing agency Advantix Digital, to discuss the future of digital marketing trends in 2017. Because Advantix, founded in 2001, was [...]