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ramadan marketing strategies

Ramadan Marketing Strategies : Making an impact with Digital Marketing

Ramadan begins this month and Muslims around the world will be taking part in ritual fasting and abstinence for 30 days. The date on which Ramadan begins changes each year. It is determined by the first confirmed sighting of the new moon – but there is often controversy about when it starts, with different countries observing it on different days. In Malaysia and in most of the countries in Southeast Asia, Ramadan 2018 begins on 15 May and finishes [...]

Move and win roundup: Tribal, Mindshare, Ogilvy, Publicis, more | Advertising

PEOPLE MOVES Jason Hill was appointed chief strategy officer at Ogilvy & Mather Singapore. He was previously head of consulting and data analytics in Singapore, and before that head of strategy at OgilvyOne Sydney.  Digital agency Essence promoted Kunal Guha to the newly created position of managing director, Singapore. He was previously client partner and head of strategy for APAC. The agency also promoted Vincent Niou to senior programmatic and partnerships director, APAC. He was previously senior planning director. Mindshare appointed Charlotte Lee [...]