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How eCommerce Is Turning Stores Into Just Another Marketing Channel

How eCommerce Is Turning Stores Into Just Another Marketing Channel

Remember when a brand’s website was little more than a 2.0 version of a brochure? In 2003, Prada’s website featured two photos taken from its ad campaign– nothing else. Versace’s homepage boasted more sophisticated web design and a Flash animation, but took an annoying 97 seconds to load. With a few exceptions – like LVMH group’s online shop eluxury.com – high-end brands back then saw the internet as just another promotion tool. The business of selling – that was [...]

Move and win roundup: InMobi, Publicis, Ogilvy, Dragon Rouge, Text100, more | Advertising

PEOPLE MOVES InMobi appointed Stuart Bartram as VP of brand solutions and programmatic for Asia Pacific, Middle East and Africa (APMEA). He was most recently MediaMath’s Australia and New Zealand country manager, and was APAC MD at Rubicon Project prior to that.  Publicis Communications appointed Fabienne Balleux as general manager of Luminous Experiential MSLGroup in Singapore. She has more than 15 years of experience in event, out of home and experiential display management, and was previously events director of multi-services [...]

Move and win roundup: Tribal, Mindshare, Ogilvy, Publicis, more | Advertising

PEOPLE MOVES Jason Hill was appointed chief strategy officer at Ogilvy & Mather Singapore. He was previously head of consulting and data analytics in Singapore, and before that head of strategy at OgilvyOne Sydney.  Digital agency Essence promoted Kunal Guha to the newly created position of managing director, Singapore. He was previously client partner and head of strategy for APAC. The agency also promoted Vincent Niou to senior programmatic and partnerships director, APAC. He was previously senior planning director. Mindshare appointed Charlotte Lee [...]