How eCommerce Is Turning Stores Into Just Another Marketing Channel
Remember when a brand's website was little more than a 2.0 version of a brochure? In 2003, Prada's website featured two photos taken from its ad campaign– nothing else. Versace's…
Remember when a brand's website was little more than a 2.0 version of a brochure? In 2003, Prada's website featured two photos taken from its ad campaign– nothing else. Versace's…
ADVERTISEMENTAs many other industries, digital marketing keeps improving on gender diversity.Not least thanks to the companies like Moz, that are really working on supporting women and giving them the chance…
PEOPLE MOVES InMobi appointed Stuart Bartram as VP of brand solutions and programmatic for Asia Pacific, Middle East and Africa (APMEA). He was most recently MediaMath’s Australia and New Zealand…
PEOPLE MOVES Jason Hill was appointed chief strategy officer at Ogilvy & Mather Singapore. He was previously head of consulting and data analytics in Singapore, and before that head of strategy at…