Video Marketing for Service Businesses
One of the most effective content marketing strategies is the use of video. Let's take a look at how you can use video on your website to market your services.…
One of the most effective content marketing strategies is the use of video. Let's take a look at how you can use video on your website to market your services.…
A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has…
According to the Invodo report, "Video Statistics: The Marketer's Summary 2014," 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than…
Have you ruined your marketing budget by spending thousands of dollars on weak advertising methods that provide little or no return? It is time to replace those methods with something…
We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning…
Today, Choice Hotels International is launching the largest marketing campaign in its history, building on sustained momentum in brand growth to drive guest satisfaction and franchisee revenue. The multichannel national…
Dive Brief: Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The…
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper”…
Dive Brief: Amazon is bringing ads to TV shows and movies on Prime Video, according to a company blog post. The streaming service is included as a perk attached to the…
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics…