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How to Make A Testimonial Video That Closes More Sales For Your Business

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product or service actually works as promised. In fact, admit that their buying decisions are heavily influenced by online reviews. In this post, [...]

Dovetale wants to let brands of any size use influencer marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored posts on Instagram alone. Why will brands pay this much? Because it works. But for the most part influencer marketing [...]