SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 6 common PPC reporting mistakes that can make you look terrible
  Dec 21, 2016 by Frederick Vallaeys

  Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.

• BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
  Dec 21, 2016 by Amy Gesenhues

  Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.

• 7 things business owners fear (but shouldn’t) about SEO
  Dec 21, 2016 by Pratik Dholakiya

  From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there’s much to gain by getting past your doubts.

• Uncovering the white spaces of opportunity for local search
  Dec 21, 2016 by Jon Schepke

  With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.

• Google will change AMP display to make it easier to find & share publishers’ direct URLs
  Dec 21, 2016 by Danny Sullivan

  Change will be to the header in AMP content, expected in early 2017.

• First day of winter Google doodle marks Northern Hemisphere’s Winter Solstice 2016
  Dec 21, 2016 by Amy Gesenhues

  Google’s Southern Hemisphere home pages have a similar doodle to mark the first day of summer for the other half of the world.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

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SEM / Paid Search

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