Tag - ad group

Ad copy hack for your AdWords pathways

The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016, we have seen a major debate regarding the concept of AdWords account structures. Regardless of your stance, one major shift that we’ve seen over the past two years is search engine marketers [...]