Tag - ad groups

Ad copy hack for your AdWords pathways

The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016, we have seen a major debate regarding the concept of AdWords account structures. Regardless of your stance, one major shift that we’ve seen over the past two years is search engine marketers [...]

US Ad Groups File Petition Against FCC’s Information Opt-in Rules

Several major US ad groups have jointly submitted a petition asking the Federal Communications Commission (FCC) to reconsider its ISP (internet service provider) privacy opt-in rules, which took effect this week. The rules prohibit ISPs from using information about subscribers’ activity and usage for ad targeting without prior consent the user. The petition reads: “Opt-in consent has not been the historical standard for advertising and marketing uses of data.  The Order, however, would require opt-in approval for the use of [...]