Tag - adtech

Martech Continues Rise in Popularity, While Adtech Sees Decline

Martech is on the rise, while adtech falls, as Private Equity (PE) firms continue to grow in the sectors. According to M&A and fundraising advisor Results International,  there were 412 deals combined between the two sectors in 2016 – up by one from 2015. Deals in martech increased from 256 to 291 year-on-year (YoY), however deals in adtech fell from 155 to 121. PE firms accounted for 12.6 per cent of all deals in the space in 2016 – [...]

Adtech Funding in Decline Amidst Facebook and Google Dominance

Funding in adtech startups has dropped 33 per cent in the past year, from $3.2bn (£2.6bn) to an estimated $2.2bn as Facebook and Google assert their dominance over the ad sector. According to a Financial Times (FT) report, from data collated by CBInsights, funding has crashed to its lowest point in five years – with global venture financing deals seeing a 17 per cent drop from 414 in 2015 to 343 in 2016. Much of this is down to the [...]