Tag - advertising

Profile: The man behind Dentsu’s ambitious content business | Analysis

Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is the development of areas such as original content that sets the company apart from most other advertising agencies, not just in Japan, but globally. The January promotion of Keiichi Yoshizaki as one of… Source link

Snapchat Partners with Oracle for Offline Ad Targeting

Snap Inc, the company behind Snapchat, has signed a deal with Oracle Data Cloud – as it aligns its ad targeting with the likes of Google, Facebook and Twitter. The Wall Street Journal reports, confirmed by Oracle via Twitter, that the deal will help marketers use data from offline purchases to target customers with more relevant ads on the Snapchat app. It will also help these marketers measure whether campaigns result in real-world sales. Evan Spiegel, CEO and co-founder of [...]

US Ad Groups File Petition Against FCC’s Information Opt-in Rules

Several major US ad groups have jointly submitted a petition asking the Federal Communications Commission (FCC) to reconsider its ISP (internet service provider) privacy opt-in rules, which took effect this week. The rules prohibit ISPs from using information about subscribers’ activity and usage for ad targeting without prior consent the user. The petition reads: “Opt-in consent has not been the historical standard for advertising and marketing uses of data.  The Order, however, would require opt-in approval for the use of [...]