Tag - asia pacific

Move and win roundup: JWT, WE, Omnicom, McCann, O&M, more

PEOPLE MOVES J. Walter Thompson Asia Pacific appointed Sylvia Leong as Asia Pacific Director of Human Resources. She joins from Kennametal Inc, where she led a regional HR team. Omnicom Media Group Australia appointed Kristiaan Kroon as chief investment officer, following the promotion of Tony Harradine to chief investment officer OMG Asia Pacific. Kroon joins from Fairfax Media, where he was the national agency sales and commercial partnerships director. Media intelligence firm Isentia named Matthew Stanton as the new global chief executive officer [...]

Cisco employs VR to dramatise cybersecurity threats

Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds to demonstrate the multi-dimensional cyber attacks that can occur, while also promoting Cisco’s advanced security solutions to deal with these issues. Speaking to Campaign Asia-Pacific, which was invited to experience the campaign, Matt Hardwick, Cisco’s director of corporate communications for Asia-Pacific [...]

Roubdtable: Digital pain points include attribution, measurement, justifying costs | Analysis

It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investment—especially with the current gaps in attribution models and measurement. That was the main message to come out of a recent roundtable discussion, hosted by Adparlor, that took place on the sidelines of Campaign Asia-Pacific’s Marketing Innovation Summit in Singapore. Qaiser Bachini, director media, APAC, Middle East, Africa, GSK said that cross-device marketing is already happening [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]