based marketing – LMWS.asia – Malaysia | Indonesia

Ordering app Ritual pilots AdQuick’s performance-based OOH format

Dive Brief: AdQuick has launched a service called Performance Based Marketing that adopts the cost-per-engagement (CPE) model popular in digital advertising, according to a press release. The outdoor advertising solutions provider, whose clients include Turo, Mizzen+Main and Squarespace, claims the…

LMWS Asia

July 21, 2019

Content Marketing

The Time is Right for ABM

[ad_1] [ad_1] / PixabayCompanies have recognized that traditional inbound marketing programs (and even the marketing automation tools that support them) were designed primarily for a certain kind of deal – high velocity, short cycle, often lower value deals. For many…

LMWS Asia

August 24, 2018

Content Marketing

How to Win High-Value Clients with Account Based Marketing

[ad_1] In the age of hyper-targeted prospecting and nurturing, your content marketing program might not be sufficiently surgical.Considering the very nature of B2B marketing, your prospecting list is likely already rather narrow – at least when compared with B2C. Hopefully,…

LMWS Asia

June 20, 2017