Tag - bing ads

Bing Ads Lets Advertisers Import Product Ads from Google AdWords by @MattGSouthern

Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords. The process of importing Product Ads is facilitated by the Google Merchant Center Import tool, which now allows product offer to be imported to Bing Merchant Center. Bing says this will help save advertisers time, as it will reduce the need to maintain two separate feeds for Bing Ads and Google AdWords. Advertisers will also be able to schedule the importing of feeds in Bing Merchant [...]

Get your Bing campaigns in top shape for 2017

With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the calendar year is a great time to audit and review your current activity, making sure it is in line with industry best practices and [...]