Tag - blog posts

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

content is king

Creating Epic Content Marketing on a Tight Budget

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off. Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its [...]

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

Amplify Your Content Marketing Results by Using These 4 Simple Tips

Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: – Building brand awareness – Assisting in lead generation – Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision – Pushing “on the fence” prospects to convert – Attracting inbound links for search-engine optimization purposes – Expanding your reach via social sharing While most businesses know they need to do content marketing, many don’t gain much traction. In an effort [...]