Tag - brand ambassador

4 Steps to Create a Lasting Brand Identity

4 Steps to Create a Lasting Brand Identity

We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth. Branding should be a priority for small business owners, as well, despite its being one of the most difficult things to tackle. According to the U.S. Bureau of [...]