Tag - brand identity

M&A and the Challenges of a “New” Brand Strategy

/ Pixabay Every week we see the constant activity of growth and consolidation in the market generated by a continual stream of M&A announcements – some big, some small, but seemingly never-ending. In this context, we are often asked for our thoughts and to help answer key questions about the brand story and strategy once the deal is done and the companies are merged or acquired. Just think about how many questions there are surrounding what this means [...]

4 Steps to Create a Lasting Brand Identity

4 Steps to Create a Lasting Brand Identity

We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for “more”) and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth. Branding should be a priority for small business owners, as well, despite its being one of the most difficult things to tackle. According to the U.S. Bureau of [...]