Tag - brand standards

branding

The 6 Biggest Branding Errors Most Startups Make

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the long-term loyalty of your customers. Without that core identity, your company is virtually indistinguishable from your competitors, and even with a solid business model, it’s unlikely that your customer acquisition and retention programs will succeed. Branding is perhaps most significant [...]