Tag - brand

Lego Technic creates live brand experience in China | CEI News

Lego Technicthe company’s product line of mechanically oriented products for more advanced builderslaunched its first live brand experience in China last weekend as part of a broader integrated PR and social campaign designed to build awareness for Technic in an important market for the brand. Taking place at Indigo, a mall in Beijing, the activation brought to life Technic’s “Build for Real” ethos and mechanical nature by way of a “function lab”. The…

Samsung CMO vies to make her brand more human than Apple | Advertising

Younghee Lee, the chief marketing officer of Samsung, is already three years into her campaign to humanize the electronics giant. So there she was again at Cannes last month, reinforcing the message that her brand’s products will be enablers of human change, driving creativity to unimaginable new heights. To achieve the seemingly impossible through technology has been central tenet of Samsung’s Do What You Can’t’ brand philosophy, triumphing in such notable marketing campaigns as last… Source link

The Kooples launches in Greater China | Advertising

Luxury French fashion brand The Kooples will enter Greater China under distribution by Swire Resources. Its flagship store is opening in high-end Hong Kong shopping mall Pacific Place this month. Branded as accessible luxury fashion for Parisian street chic and androgynous designs, The Kooples was founded by brothers Alexandre, Laurent and Raphaël Elicha in 2008. Its name is a French slang term for couples and most of the brand’s campaigns feature real-life couples. The brand…

Positioning Your Brand Keeps Your Business Focused and On Track

Positioning Your Brand Keeps Your Business Focused and On Track

Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners think that they need to chase every revenue opportunity down. And while in start-up mode with little to no cash flow coming in, it’s easy to understand why that makes sense. But very soon that becomes a habit. [...]

The 7 Stages Of Branding

The 7 Stages Of Branding

Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about branding. He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual selling. A brand carries that strength and it takes a lot of effort and time to reach there “on the pinnacle”. Brand building is the most important factor to pay attention if we want to exist in long run. What [...]