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Tech dominates India’s top 100 brands, FMCG names struggle | Advertising

[ad_1] INDIA’S TOP 100 BRANDS It’s durable at the top, as the consumer durables category continues to dominate India’s top 10 brands this year, as revealed in a detailed survey by consumer insights firm Nielsen, in partnership with Campaign. While…

LMWS Asia

July 29, 2019

Branding

Comic Dive: Stranger Days

[unable to retrieve full-text content]Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things." Source link

LMWS Asia

July 1, 2019

Branding

Cultural blunders : Brands gone wrong

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming. Oftentimes, the advertising, marketing,…

LMWS Asia

May 13, 2017