Tag - business owners

Positioning Your Brand Keeps Your Business Focused and On Track

Positioning Your Brand Keeps Your Business Focused and On Track

Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners think that they need to chase every revenue opportunity down. And while in start-up mode with little to no cash flow coming in, it’s easy to understand why that makes sense. But very soon that becomes a habit. [...]

The Modern Small Business Owner [Infographic]

It’s no secret that small business owners have a lot on their minds, but what are they always thinking about? Small business owners often have concerns about their future, but for the most part they remain confident and optimistic. Here’s some information on the makeup on the modern small business owner. Life of a Small Business Owner Running a small business is no easy task. A nine to five workday often becomes a nine to nine as these entrepreneurs work [...]

Effective Digital Marketing Takes Both Hands

Effective Digital Marketing Takes Both Hands

There’s no denying that a college degree is not as valuable as it was 20 or 30 years ago. Fresh graduates without prior professional experience can often run into issues when beginning their career search with no prior professional experience. The competition for jobs is extremely fierce. Developing professionals are wise to build up their professional resume outside of the classroom while earning their degree. For Andrew Molz, SEO and social media expert and managing partner of a number of [...]

What Business Owners Need to Know About Web Design

Most business owners in the modern world understand the importance of having an online presence. The internet can provide a number of powerful channels through which businesses can connect with their target audiences, and turn users into paying customers. Typically, having an online presence means having a website, and like all business assets, you naturally want your website to provide you with a good ROI (return on investment) for the time that you put into maintaining it, as [...]