Tag - content is king

invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or [...]

CONTENT MARKETING

The 3 R’s of Content Marketing

As a kid, the three R’s (Reduce, Reuse and Recycle) were grilled into my brain. This ensured that I would not pollute the earth with more garbage. That lesson also applies to content marketing. By Using the R’s of content marketing: Reuse, Refresh, and Reimagine, you can reduce marketing polution, and improve lead generation. Reuse your evergreen content Evergreen content answers the core questions and pains of your buyer personas — and it can reach a whole new audience if [...]

content is king

Eight Cheat Codes To Step Up Your Content Marketing Game

Tips. Hacks. Cheat codes. We all want shortcuts to success. Silver bullets that save time, money and energy. But well, those are hard to come by. As soon as someone uncovers a new hack or tactic, it quickly spreads across the internet and loses its effectiveness. And the truth is, if you’re looking for a quick, easy way to improve your brand’s online visibility, content marketing isn’t the answer. I’m not going to sugarcoat it for you: effective content marketing [...]