Tag - conversion rate

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]

Invest in Content Marketing

How Much Should You Invest in Content Marketing?

Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying for the strategy you use, in terms of the labor and the time you personally invest. Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work, which leads to a perpetual cycle of [...]

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will eventually translate into brand recognition and sales. But digital marketing doesn’t quite work like that. In digital marketing, online traffic isn’t the number of people who see your [...]