Tag - digital marketing strategy

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

Amplify Your Content Marketing Results by Using These 4 Simple Tips

Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: – Building brand awareness – Assisting in lead generation – Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision – Pushing “on the fence” prospects to convert – Attracting inbound links for search-engine optimization purposes – Expanding your reach via social sharing While most businesses know they need to do content marketing, many don’t gain much traction. In an effort [...]

Get Your Online Business Ready for the Holiday Season

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

The holiday season will be here before you know it, and now is the perfect time to map out your digital marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist [...]

invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or [...]

The 7 Stages Of Branding

The 7 Stages Of Branding

Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about branding. He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual selling. A brand carries that strength and it takes a lot of effort and time to reach there “on the pinnacle”. Brand building is the most important factor to pay attention if we want to exist in long run. What [...]

digital marketing

5 Questions to Improve Your Digital Marketing

Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working. Those quickest to identify the latest developments and implement them in their digital marketing strategies have the strongest potential to convert their vision into a real brand. Ask these five questions to overcome your digital marketing challenges: 1. What is your [...]