Tag - digital marketing

content is king

Eight Cheat Codes To Step Up Your Content Marketing Game

Tips. Hacks. Cheat codes. We all want shortcuts to success. Silver bullets that save time, money and energy. But well, those are hard to come by. As soon as someone uncovers a new hack or tactic, it quickly spreads across the internet and loses its effectiveness. And the truth is, if you’re looking for a quick, easy way to improve your brand’s online visibility, content marketing isn’t the answer. I’m not going to sugarcoat it for you: effective content marketing [...]

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will eventually translate into brand recognition and sales. But digital marketing doesn’t quite work like that. In digital marketing, online traffic isn’t the number of people who see your [...]

What does the Consumer Review Fairness Act mean for consumers and online reviews?

Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages (in both organic listings and paid ads), and Google recently started showing third-party reviews in a company’s Google Knowledge Panel. Bottom line: You can’t avoid reviews, [...]

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning [...]

mobile marketing vs traditional marketing

Mobile Marketing vs Traditional Online Marketing

Online marketing is evolving, much like anything else related to the internet and technology. But the move from desktop to mobile internet usage is happening even faster, and you need to adjust your marketing strategy to keep up with the changes. Mobile Marketing vs Traditional Online Marketing : The Difference The biggest difference is how people are browsing your company’s website. More and more people are using mobile devices like the iPhone and iPad to browse the web, and this [...]

beating the competition

Beating The Competition

Text Marketing. It is simple, inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today. The growth in mobile usage over the last few years has been staggering. And the features now available on smartphones make mobile the most effective method of marketing! While it is becoming increasingly difficult to compete on the internet, mobile text (SMS) marketing is WIDE open. In fact less than 5% of US [...]