Tag - digital

4 Differences Between Digital Marketing and Traditional Media

Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution of your ad across media, you fundamentally kept the message the same and use similar main elements in your ads regardless of channel. Digital isn’t a channel. It’s a totally different way of looking at the world and engaging with [...]

Who are the final 50 in our China Digital A-List 2017? | Advertising

From an upstart helping his agency find a marketing footing in the e-sports category to a veteran who was a contributing architect to the industry’s inception, this year’s just published China Digital A-List represents the leaders of China’s digital scene from past to present. This members of the cohort share a collective memory of the birth of new industries, the introduction and survival of the country’s freshest and most useful ideas and, last but not least, the ability to [...]