Tag - don rsquo

Agile SEO: Moving from Strategy to Action by @jes_scholz

Impactful SEO is rarely executed by a lone wolf. You need buy-in for resources. Often from someone higher up. Say, your CMO. Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, target audiences, competitive landscapes, keyword research and that Gantt chart for the next six months of vaguely detailed optimization projects… I never read it in detail. And I never will. They don’t allow me to quickly sign off on [...]

Making SEO & User Experience Work Together by @stoneyd

When I started doing SEO back in the day, rankings were the only thing that mattered. I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as possible without ruining the visitor’s on-page experience. It’s heartening to know that I, and the industry at large, have come a long, long way since then. In fact, one of the most significant evolutions that has happened over the years (and [...]

17 Tactics to Create Engaging & SEO-Friendly Content by @ronlieback

Some can create engaging content. Others can create SEO-friendly content. Few can do both. For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines. When engagement and SEO are aligned, both build upon each other’s mission. That’s the simple secret of digital marketing. For this alignment to flourish, technical SEO is crucial. But the most energy is absorbed by the copywriters. Sadly, most companies hire the cheapest [...]

5 Voice Engine Optimization Strategies That Will Boost Your Rankings [Webinar] by @A_Ninofranco

Are you ready for a voice search future? Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020. Mobile users are relying on voice search to supply them with on-the-go information. The hands-free design of voice search is giving users the ability to search for a location while driving. Now is the time for you to create a [...]

Why Your SEO Focus Should Be Brand Building by @bsmarketer

Google [#protected_0#] [#protected_0#] given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. So much so, that there’s virtually nothing else you should focus on in 2018, besides building a brand. Big brands will get showcased in the SERPs. And [...]

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t be evil” was previously the preface to Google’s Code of Conduct. Now the phrase “Don’t be evil” is in the concluding statement of Google’s Code of [...]