Tag - engaging content

Does Content Actually Bring in Customers

Does Content Actually Bring in Customers?

Melts in your mouth, not in your hand. Just do it. Got Milk? You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales through the roof. Such is the power of content. Relationships. Content marketing, when done right, develops relationships of trust that result in new business. “Today’s content marketing is not about distracting the customer,” said Michael Stelzner of Social Media Examiner. “It’s to attract them [...]

content storytelling is SEO for the human brain

How to Make Content That People Will Actually Read

When you first start running a blog, it can be a very painful experience putting lots of time and effort into your blog posts and content and knowing that no-one is really reading them. You can slave away over an article but unless you already have a dedicated audience, there’s a good chance that only a couple of people will read it. But if you want to make sure that people start reading as quickly as possible, then it’s not [...]