Tag - ennui monday

The man shaping Domino’s offbeat character in Japan | Analysis

Premium Friday is one month old today. While the government-led campaign to encourage workers in Japan to knock off early on the last Friday of the month has encountered broad scepticism, it has at least inspired some amusing responses from brands. A delightfully simple and opportunistic highlight was ‘Ennui Monday’. Recognizing that very few people will actually be able to take Friday afternoons off, Domino’s Pizza introduced a tongue-in-cheek promotion to help beat the blues of not just being [...]