Tag - entrepreneurs

The 7 Stages Of Branding

The 7 Stages Of Branding

Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about . He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual selling. A brand carries that strength and it takes a lot of effort and time to reach there “on the pinnacle”. Brand building is the most important factor to pay attention if we want to exist in long run. What [...]

Cisco employs VR to dramatise cybersecurity threats

Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds to demonstrate the multi-dimensional cyber attacks that can occur, while also promoting Cisco’s advanced security solutions to deal with these issues. Speaking to Campaign Asia-Pacific, which was invited to experience the campaign, Matt Hardwick, Cisco’s director of corporate communications for Asia-Pacific [...]