Tag - fried chicken

Cultural blunders : Brands gone wrong

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming. Oftentimes, the advertising, marketing, and PR agencies come out unscathed, but the brand can sometimes take years to recover. Attempts to create globally consumed brands, or regionally consumed brands throughout AsiaPac, have proved challenging. Changing a product to cater for local needs or [...]

Campaign China’s top brand missteps from 2016 | Advertising

See all our 2016 year-in-review features across Asia-Pacific: Brand crises; major appointments and departures; big launches; the best, worst and strangest ads; and more. Racist Qiaobi laundry detergent ad Eyebrows were raised to the ceiling for this laundry detergent ad that shows a black man being turned into a Caucasian after swallowing a detergent capsule and spending some time in the washing machine. Qiaobi’s apology  did not help to stifle the global condemnation when the company suggested that internet users and the media [...]