Tag - google

Google: When to Choose Subdirectories vs Subdomains

The debate over subdomains versus subdirectories has been a hot one for SEOs for years.  For SEO reasons, most prefer subdirectories, primarily for link equity purposes.  But Google’s official stand is either works in the eyes of Google – even if they won’t necessarily rank equivalently. During the most recent Google Office Hours, the question came up on the difference between using subdomains and subdirectories, specifically for Google.  And John Mueller from Google actually gave a more specific answer about [...]

Google Lets Users Buy Movie Tickets Through Google Assistant by @MattGSouthern

Google Assistant is now capable of helping users find more information about movies, as well as buy tickets without leaving the interface. Users can utter commands such as “buy tickets for [movie name],” or begin with a broader search such as “showtimes near me.” Ticket purchases are facilitated through Fandango, which will allow users to buy tickets for movies currently playing, or buy advance tickets for upcoming movies. The entire exchange, from discovery to purchase, can be completed within Google Assistant. This [...]

Google Releases Tool to Show Off Natural Language Search Capabilities

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language. The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on keyword matching. I tested it out using the number one question every SEO wants an answer to: “How do I rank first in Google?” In this example [...]

Adtech Funding in Decline Amidst Facebook and Google Dominance

Funding in adtech startups has dropped 33 per cent in the past year, from $3.2bn (£2.6bn) to an estimated $2.2bn as Facebook and Google assert their dominance over the ad sector. According to a Financial Times (FT) report, from data collated by CBInsights, funding has crashed to its lowest point in five years – with global venture financing deals seeing a 17 per cent drop from 414 in 2015 to 343 in 2016. Much of this is down to the [...]

waymo google

Google’s self-driving cars spin out into new company called Waymo

Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon Krafcik made the announcement today at a press event in Califronia. As TechCrunch points out, Google’s car unit had recently been shifting its executives from research towards experienced business leaders. Krafcik joined this year and used to work for Hyundai, while [...]