Tag - hyperlocal targeting

Online Tips for Offline Traffic

In the last two years, more searches were conducted on devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to present products and services to customers in real time. With the increase of localized queries, brick-and-mortars finally see the need for local-based SEO and the use of smart targeting. Here’s what you need to button-up [...]