Tag - Influencer Marketing

How to Build Links via Non-Traditional Email Outreach by @annaleacrowe

Tim Soulo at Ahrefs deletes most outreach emails he gets and he doesn’t feel sorry. Months ago, if you emailed me with an opportunity to collaborate, I’d give it a hard pass and assume my spam folder missed you. Among the emails are those relatable spam encounters we can all appreciate, like guest blog posts, send money to a country I can’t pronounce, and discounts on sex toys (hey, I didn’t email it). I’ve tried a few before, and saw little advantage [...]

Dovetale wants to let brands of any size use influencer marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored posts on Instagram alone. Why will brands pay this much? Because it works. But for the most part influencer marketing [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]