Tag - jennifer slegg

Bing Testing Local Packs with Image Thumbnails

Bing has been testing another variation of their local pack in the search results.  Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack. The images Bing is choosing to display vary between logos, thumbnails of the map and photos from what appears to be outside the business.  They do seem to be selected from the knowledge panel local listing images. One interesting note about this one [...]

Why Googlebot Shows Fluctuations on Time Spent Downloading Page Report

When viewing the Google Search Console stats for the amount of time Googlebot spends downloading a page, it is common to see wide fluctuations in that time.  But while it is sometimes easy to guess the reasons, sometimes it isn’t always clear. John Mueller from Google answered a question about the report, specifically why there are changes for a site that hasn’t made any changes, yet the report shows these wild fluctuations. The fluctuations aren’t necessarily from a site undergoing a [...]

Google: When to Choose Subdirectories vs Subdomains

The debate over subdomains versus subdirectories has been a hot one for SEOs for years.  For SEO reasons, most prefer subdirectories, primarily for link equity purposes.  But Google’s official stand is either works in the eyes of Google – even if they won’t necessarily rank equivalently. During the most recent Google Office Hours, the question came up on the difference between using subdomains and subdirectories, specifically for Google.  And John Mueller from Google actually gave a more specific answer about [...]

Google Testing Disambiguation Box for Local Packs

Google is testing a disambiguation box which shows up on the mobile search results for a local pack.  Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for. Here is what it looks like: Google is asking whether someone is searching for a hotel, or specifically for hotels.com website, with two options that can be clicked. Especially noteworthy is the fact that one is a brand website, [...]

Google Testing Product Listing Ad Carousels With 30 Products on Mobile

By default, Google’s Product Listing Ads have 10 or less products in their mobile carousels.  While we have seen them play with having two carousels, one on top of the other, most product carousels are still fairly limited in the number of products. Google is testing a new version of their Product Listing Ads Carousel with 30 products instead of the usual 10 or less. It looks like a standard carousel, but in addition to the 30 products, it also included [...]

Google Rankings & Ugly or Difficult to Use Sites

Does Google’s algo devalue sites that are ugly or with poor usability?  Are there any direct or indirect links between this and a site’s rankings on Google? We do know that usability and site perception plays a large role in the Google Quality Rater Guidelines.  Raters are specifically asked to look at how easy to use and essentially how nice and trustworthy a site looks.  But these kinds of things are harder to translate into something in the algo, since [...]

Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site

The use of AMP is an interesting one.  For many site owners, using AMP can result in a lift in traffic, but this is because AMP gets priority placement, such as the carousel placements.  But it doesn’t specifically get an additional ranking boost outside of the regular mobile friendly one. But an interesting question came up about whether using AMP might help a site that is being impacted negatively overcome that demotion in the search results. Here is what John Mueller [...]

Google: Do Not Link Hreflang to Redirecting URLs

For sites that are using hreflang, especially those who are utilizing 301 and 302 redirects for any reason, it is a reminder that all hreflang URLs should not be linked to redirected URLs. The question came up to John Mueller on Twitter, where he reminds site owners that hreflang URLs should be the destination URLs not a redirect one. hreflang should be between the final URLs, not redirecting ones. — John ☆.o(≧▽≦)o.☆ (@JohnMu) April 17, 2018 But hreflang is something that some site [...]

Google Adds “Mentioned on Wikipedia” Carousels in Search Results

Google has often shown carousels in the search results for both mobile and desktop for all kinds of searches.  Google has added a new version for searches with a “mentioned on Wikipedia” carousel. Searchers, and site owners, have often complained about Google’s carousels not having data from where the information is taken from.  So Google adding the source with “mentioned on Wikipedia” is pretty significant. The carousel appears on both mobile and desktop.  Here is what it looks like on mobile: And [...]