Tag - jennifer slegg

Google Testing Reading Time Filter in Search Results

Google is testing a new feature in the search results that allows searcher to filter the search results by the approximate time it takes to read the article. The tool is accessed through the Tools filter.   The new filter is a drop down that says “Any duration.”  Then the searcher can choose between 3 time durations: Short (0-4 min.) Medium (4-20 min.) Long (20+ min.) Aysun Akatrsu spotted the test.  It was showing up primarily for informational queries. While this shares the same UI as [...]

Bing Ads Adds Security Badge Annotations to Search Results

Bing Ads is now live with a new Security Badge Annotations that shows a site is secured when it shows up in the search results. Here is what it looks like. It adds a “Site secured by Norton” to the listing following the URL.  It is worth noting that the displayed URL does not show https in the URL. Here is another example within the search results. This isn’t an automatic annotation for all sites that are secure, as other sites in the [...]

Google: Using Synonyms on a Page for SEO

[embedded content]The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others.  And when it is not done very well, the content can be off putting for those who actually visit the page and read it. In the latest Google Webmaster Office Hours, John Mueller spoke about the [embedded content].  But [...]

Google Adds New Hotel Carousel Features to Search Results

Google is testing a new carousel style feature to local packs for resorts and hotels.  In addition to the usual information, it has added an additional carousel before the listings. Dr. Pete Meyers spotted the test.  Here is what it looks like: As you can see in the screenshot, there are new buttons in a carousel for “Top Choices”, “Guest Favorites”, “Budget Options” and more in the carousel that are not shown in the screenshot. It isn’t clear if these are paid [...]

Bing Testing Local Packs with Image Thumbnails

Bing has been testing another variation of their local pack in the search results.  Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack. The images Bing is choosing to display vary between logos, thumbnails of the map and photos from what appears to be outside the business.  They do seem to be selected from the knowledge panel local listing images. One interesting note about this one [...]

Why Googlebot Shows Fluctuations on Time Spent Downloading Page Report

When viewing the Google Search Console stats for the amount of time Googlebot spends downloading a page, it is common to see wide fluctuations in that time.  But while it is sometimes easy to guess the reasons, sometimes it isn’t always clear. John Mueller from Google answered a question about the report, specifically why there are changes for a site that hasn’t made any changes, yet the report shows these wild fluctuations. The fluctuations aren’t necessarily from a site undergoing a [...]

Google: When to Choose Subdirectories vs Subdomains

The debate over subdomains versus subdirectories has been a hot one for SEOs for years.  For SEO reasons, most prefer subdirectories, primarily for link equity purposes.  But Google’s official stand is either works in the eyes of Google – even if they won’t necessarily rank equivalently. During the most recent Google Office Hours, the question came up on the difference between using subdomains and subdirectories, specifically for Google.  And John Mueller from Google actually gave a more specific answer about [...]

Google Testing Disambiguation Box for Local Packs

Google is testing a disambiguation box which shows up on the mobile search results for a local pack.  Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for. Here is what it looks like: Google is asking whether someone is searching for a hotel, or specifically for hotels.com website, with two options that can be clicked. Especially noteworthy is the fact that one is a brand website, [...]

Google Testing Product Listing Ad Carousels With 30 Products on Mobile

By default, Google’s Product Listing Ads have 10 or less products in their mobile carousels.  While we have seen them play with having two carousels, one on top of the other, most product carousels are still fairly limited in the number of products. Google is testing a new version of their Product Listing Ads Carousel with 30 products instead of the usual 10 or less. It looks like a standard carousel, but in addition to the 30 products, it also included [...]