Tag - jennifer slegg

Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site

The use of AMP is an interesting one.  For many site owners, using AMP can result in a lift in traffic, but this is because AMP gets priority placement, such as the carousel placements.  But it doesn’t specifically get an additional ranking boost outside of the regular mobile friendly one. But an interesting question came up about whether using AMP might help a site that is being impacted negatively overcome that demotion in the search results. Here is what John Mueller [...]

Google: Do Not Link Hreflang to Redirecting URLs

For sites that are using hreflang, especially those who are utilizing 301 and 302 redirects for any reason, it is a reminder that all hreflang URLs should not be linked to redirected URLs. The question came up to John Mueller on Twitter, where he reminds site owners that hreflang URLs should be the destination URLs not a redirect one. hreflang should be between the final URLs, not redirecting ones. — John ☆.o(≧▽≦)o.☆ (@JohnMu) April 17, 2018 But hreflang is something that some site [...]

Google Adds “Mentioned on Wikipedia” Carousels in Search Results

Google has often shown carousels in the search results for both mobile and desktop for all kinds of searches.  Google has added a new version for searches with a “mentioned on Wikipedia” carousel. Searchers, and site owners, have often complained about Google’s carousels not having data from where the information is taken from.  So Google adding the source with “mentioned on Wikipedia” is pretty significant. The carousel appears on both mobile and desktop.  Here is what it looks like on mobile: And [...]