Tag - machine learning

Google Does Not Use Quality Raters for Machine Learning Algos

Whenever there is a new quality raters guidelines released by Google, there is always lots of speculation about what Google does with the data from those ratings.  And does that include machine learning? Google confirmed that they use quality raters to evaluate potential changes to the search algos. They push out a change and then use quality raters to evaluate the quality of the search results and the pages that the raters see. If Google sees the result of those [...]

A Beginner’s Guide to SEO in a Machine Learning World by @beanstalkim

When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario, depending on the type of SEO professional you are. SEO pros, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing their nails more than the marketers who have relied more on serving the users rather than the engines. Where I once used to scratch my [...]

Google Uses Machine Learning for Crawling, Indexing & Ranking

There has been plenty of speculation about just how much Google uses machine learning when it comes to the search algorithm, especially outside of RankBrain itself.  During a recent Google Webmaster Office Hours, the role of machine learning in the algo came up. The question was specifically about Panda and whether it uses a machine learning algo classifier on sample pages to train high quality versus low quality content. John Mueller doesn’t specifically talk about Panda and machine learning, but instead [...]

What’s True About What We Know About the Future?

/ Pixabay What’s real and what’s hype in Artificial Intelligence and Machine Learning As with all new technology, emotions run wild and our excitement gets the better of us. The hype is everywhere — projections of an AI-ruled planet akin to something out of a science fiction movie and computers that can almost read minds. In the midst of all these, entrepreneurs would like to know exactly what AI can do for their business. Now that the initial excitement is [...]