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Subway names new CMO as chain looks for turnaround

Subway names new CMO as chain looks for turnaround

Dive Brief: Subway announced several executive leadership changes, naming Carrie Walsh as CMO of North America and Robin Seward as SVP of marketing strategy and planning, according to news shared with Marketing Dive. Additional appointments include Aidan Hay as VP…

Why marketers need to help manage digital transformations

Why marketers need to help manage digital transformations

CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients…

Five E-Commerce Pain Points

Five E-Commerce Pain Points (And How To Overcome Them)

Online transactions have become numerous in the UAE and the whole GCC region, with the number of merchants using e-commerce platforms such as Shopify to offer their products or services online growing tremendously. Compared to Europe, USA, or India, where…

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