Tag - masek kelly

Why Your B2B Sales Strategies Fail To Convert B2C Leads

For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have deserted you, your consumer sales don’t make up for the B2B revenue losses, and you’re actively interviewing for a new marketing lead. The problem with porting over [...]