Tag - masks

Facebook Set to Develop AR Selfie Masks for Brands

Facebook is allegedly in talks with several Hollywood studios to promote their big-budget movies using the social network’s animated masks. According Advertising Age, media and ad executives familiar with the plans have revealed that the masks could be part of camera-centred redesign of Facebook’s app that is, apparently and unsurprisingly, inspired by Snapchat. Facebook began rolling out animated selfie masks to some of its users for the Halloween period, following the acquisition of video filter app Masquerade, stylised as MSQRD, [...]