Tag - meta description

17 Tactics to Create Engaging & SEO-Friendly Content by @ronlieback

Some can create engaging content. Others can create SEO-friendly content. Few can do both. For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines. When engagement and SEO are aligned, both build upon each other’s mission. That’s the simple secret of digital marketing. For this alignment to flourish, technical SEO is crucial. But the most energy is absorbed by the copywriters. Sadly, most companies hire the cheapest [...]

Google Dropping Meta Tag Description Length Warnings from Search Console

Ever since Google has very publicly taken the stance that they do not have a recommended character count for meta description tags, some have wondered what that means for the meta tag warnings in Google Search Console that alerts site owners when their meta description tags are too long or too short.  But with no character count to go on, why are the warnings there? John Mueller provided some insight on Twitter about these warnings, and said that they are [...]

Google Reduces Description Length in Desktop & Mobile Search Results

Two years after Google initially increased the length of descriptions in the search results, and six months after increasing it for most results, Google is reverting back to the old shorter length.  For some SEOs, this means a lot of work is required to change over description meta tags from the longer version to the shorter one.  But for those that never changed when Google made the change two years ago, it won’t be as big of a deal. How [...]