Tag - mobile marketing

Closed for Christmas – Mobile Marketing

‘Twas the night before Christmas – or the night before the night before, at least – and all was quiet at Mobile Marketing Towers. After a hectic year, we’re now closed up for the Christmas holidays. We’ll be back on Tuesday 2 January 2017 – but in the meantime, fear not, there’s no shortage of things for you to read. Our end of year content has been going up on the site all week, looking at everything from ad blocking to acquisitions, statistics to [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]

Mobile has overtook desktop in Malaysia in 2016

Mobile vs Desktop Users in Malaysia

According to StatCounter, mobile usage in Malaysia has increased from 10% in May 2012 to 20% in May 2013, almost double within a year. That means, most likely 20% of your ecommerce site traffic is coming from mobile devices. Is this an indication that up to 20% of your online sales are made via mobile devices ? Smartphones Malaysia is a country with relatively high mobile phone penetration rate at about 137%, so it is not surprising that smartphone adoption is growing [...]

Improve Your Relationship with Mobile Users

Improve Your Relationship with Mobile Users

Perhaps one of the biggest benefits of having a mobile optimized website design is that it is able to improve the overall visitor experience. If you have ever browsed a website on your mobile device – one that has not been designed for mobile – then you already know that the user experience is far from pleasurable. In fact, it’s extremely frustrating. There is nothing worse than having to pinch the screen in order to zoom in and read that important [...]

mobile marketing vs traditional marketing

Mobile Marketing vs Traditional Online Marketing

Online marketing is evolving, much like anything else related to the internet and technology. But the move from desktop to mobile internet usage is happening even faster, and you need to adjust your marketing strategy to keep up with the changes. Mobile Marketing vs Traditional Online Marketing : The Difference The biggest difference is how people are browsing your company’s website. More and more people are using mobile devices like the iPhone and iPad to browse the web, and this [...]

mobile users

Stop Blocking Mobile Users

There are many who claim the future of marketing lies in the internet. However, the future of the internet is mobile, which is why all local businesses need to have a mobile website. Smartphones are quickly becoming the most popular way to use the internet. This is why savvy local business owners not only need to have an online presence, but a mobile effective online presence. Recent statistics have shown that more than half of mobile users in the United States [...]

mobile apps

Difference between Mobile Website and Mobile Apps

What the difference is between a mobile website and mobile apps? The two can be confused very easily, especially with websites like Facebook and Twitter having both! So how do you tell the difference, and which one is better? A mobile website is like any other website in the way that it will include a browser-based experienced that includes HTML pages that are linked together and can be accessed through the Internet, by a mobile device. An application is something [...]

Gaining Customers with Mobile Apps

Gaining Customers with Mobile Apps

If you have an online website for your business, your customers are going to expect to connect to it, regardless of their location. This means that your website needs to be responsive. Having a responsive theme is one way to keep interacting with your customers. Of course, as a business owner, you also want to focus on attracting new customers and/or readers on a regular basis. One way to do this is by using mobile Apps. There is no [...]

mobile apps

Difference between a Mobile Website and an App

So, now that you know the benefits of having a mobile website, you might be wondering what the difference is between a mobile website, and an app? The two can be confused very easily, especially with websites like Facebook and Twitter having both! So how do you tell the difference between mobile website and app, and which one is better? A mobile website is like any other website in the way that it will include a browser-based experienced that includes [...]