Tag - mobile strategy

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]