Tag - personal branding

5 Reasons Personal Branding is Non-Negotiable for 2018

5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy. Research has confirmed this. Kredible found that 52 percent of [...]

Personal Name SEO for Personal Branding & Job Search

Future-Proof Your Personal Name SEO for Personal Branding & Job Search

Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. And, so should you always use the proper resume name for personal name SEO (search engine optimization). As the first step in developing a strategy for personal name SEO, I wrote about how to complete a personal name SEO audit to determine the best resume name to use for personal branding and job search. The second step [...]

Personal Branding Tips Every Entrepreneur Needs to Know

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal branding is defined as attaching monetary value to a person as opposed to a business, service or product. When an entrepreneur’s personal brand is adequately developed, it spells true thought leadership. Compound that with social media marketing, and that personal brand becomes influential. So, what can you do to brand yourself like an influential leader? Here are five personal branding tips that [...]