Tag - personal data

GDPR’s Relationship With Marketing, the EU and You

The European Union’s (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your small business while remaining in compliance. Who needs to pay attention to GDPR? Nearly everyone. These new EU laws affect U.S. companies as well. If your company collects data from someone residing in a , you’ve got to play by the same new [...]

GDPR

The GDPR Three-Step Guide For Marketers

The problem with GDPR, as with the Privacy and Electronic Communications Regulations (PECR), is that the enforcement authority, the ICO, doesn’t give advice on specific things. It can’t tell you how to design a subscription form or how to store your data. The ICO’s job is like any legal authority – it can tell you what the law says, and it can adjudicate whether you have done anything wrong, but it can’t tell you how to live. GDPR confusion about [...]