Tag - physical stores

How eCommerce Is Turning Stores Into Just Another Marketing Channel

How eCommerce Is Turning Stores Into Just Another Marketing Channel

Remember when a brand’s website was little more than a 2.0 version of a brochure? In 2003, Prada’s website featured two photos taken from its ad campaign– nothing else. Versace’s homepage boasted more sophisticated web design and a Flash animation, but took an annoying 97 seconds to load. With a few exceptions – like LVMH group’s online shop eluxury.com – high-end brands back then saw the internet as just another promotion tool. The business of selling – that was [...]

Analysing JD.com’s moves into retail space

The move by ecommerce platform JD to penetrate rural China through physical stores is a fascinating one. For those who missed it, JD announced in March it plans to open 10,000 home appliance stores across China via a franchise model. This aggressively expands a strategy that has to date seen the company open 1,700 in rural areas covering 450,000 villages in total. A month after another statement came, saying JD was to establish more than 1 million convenience [...]