Tag - ranking boost

Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site

The use of AMP is an interesting one.  For many site owners, using AMP can result in a lift in traffic, but this is because AMP gets priority placement, such as the carousel placements.  But it doesn’t specifically get an additional ranking boost outside of the regular mobile friendly one. But an interesting question came up about whether using AMP might help a site that is being impacted negatively overcome that demotion in the search results. Here is what John Mueller [...]