Tag - reputation management

digital marketing

3 of the Top Opportunities and Challenges for Digital Marketing in 2018

Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2018. But, in your rush to jump onto the latest trend bandwagon, don’t overlook the importance of battle-tested strategies, like local listing optimization, or online reputation management. Recently, I sat down with Peter Handy, CEO of Dallas-based digital marketing agency Advantix Digital, to discuss the future of digital marketing trends in 2017. Because Advantix, founded in 2001, was [...]

What does the Consumer Review Fairness Act mean for consumers and online reviews?

Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages (in both organic listings and paid ads), and Google recently started showing third-party reviews in a company’s Google Knowledge Panel. Bottom line: You can’t avoid reviews, [...]