Tag - samsung

Samsung CMO vies to make her brand more human than Apple | Advertising

Younghee Lee, the chief marketing officer of Samsung, is already three years into her campaign to humanize the electronics giant. So there she was again at Cannes last month, reinforcing the message that her brand’s products will be enablers of human change, driving creativity to unimaginable new heights. To achieve the seemingly impossible through technology has been central tenet of Samsung’s Do What You Can’t’ brand philosophy, triumphing in such notable marketing campaigns as last… Source link

Samsung Finally Brings iOS App for Gear Smartwatches

Samsung has finally introduced the iOS version of its Gear S app – to bring iPhone and iPad compatibility to its Gear S3, Gear S2 and Gear Fit2 smartwatches. The app is available now, on compatible iOS devices, in the App Store. It guides users through steps to complete the pairing between the iOS device and user’s Samsung wearable. “We’re constantly looking for ways to enhance our offerings and we do this in part by listening to what our customers [...]