Tag - search engine

8 Reasons You Aren’t Getting An ROI From SEO

You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation from SEO aren’t working either. It leaves you confused and wondering where you could have possibly gone wrong. Luckily, there are a number of telltale patterns to unsuccessful SEO efforts. Correlating Traffic With ROI 55% of all visitors will leave [...]

SEO 2017 - 5 Rock-Solid Strategies to Help You Rank

SEO 2017: 5 Rock-Solid Strategies to Help You Rank

To succeed with SEO in 2017 you need trust. Trust is the core component of Google’s relevancy-oriented search. Without trust, you’re simply not relevant. Yet, building trust is a double-edged sword and somewhat of a catch-22. For newcomers, especially, gaining visibility without trust has become incredibly difficult. However, without visibility, how are people supposed to garner those all-important shares and links to your content? If someone can’t discover your article, how are they supposed to engage with it and like [...]

New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

Google is welcoming in 2017 by letting loose its celebratory balloon drop from yesterday’s doodle. The New Year’s Day 2017 doodle is a follow up to the New Year’s Eve doodle Google posted yesterday – an image of balloons waiting to be dropped. Today’s doodle leads to a search for “New Year’s Day 2017,” and includes the usual sharing icon to post the image in social feeds or send via email. From the Google Doodle Blog: Cheers to a new year! As [...]

SearchCap: Santa tracker, Yahoo Answers app & digital assistants

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience excellenceDec 9, 2016 by Digital Marketing Depot Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite [...]