Tag - search engines

SEO – Back To Basics

Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Don’t jump in blind. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or [...]

Get your Bing campaigns in top shape for 2017

With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the calendar year is a great time to audit and review your current activity, making sure it is in line with industry best practices and [...]